Jacob Drouco runs Drouco Waste Removal — a family-owned junk removal and demolition operator out of Nashua, NH, serving 12 New Hampshire cities plus Lowell, MA. The trucks were running. The reviews were strong. The crew was sharp. But Google only knew Drouco existed in Nashua — and meanwhile competitors were stealing every "junk removal Manchester," "dumpster rental Concord," and "estate cleanout Salem" call. Here's how we fixed it.
Family-owned junk-removal and demolition operator based in Nashua, NH. Drouco's crew has the operational chops, the truck fleet, and the reputation across southern New Hampshire and the Lowell, MA corridor. What they lacked was visibility outside their HQ city — every search in the 12 other cities they served was going to a competitor that ranked first only because they'd built a separate landing page per city.
[TBD with Jacob Drouco — pull-quote on what changed after the 50-page launch goes here once we run the 30-day debrief call.]
[Founder photo to replace this monogram once Jacob sends one]
[TBD with Jacob Drouco on the 30-day debrief: pre/post organic traffic delta, map-pack rank lifts per city, call+form lead volume change. Slot these in when we have them.]
When Jacob brought us in, the entire Drouco business was being served by one Duda-built homepage trying to rank for "junk removal" across the entire 12-city NH service area. He was getting calls from Nashua (HQ) and very little from Manchester, Concord, Salem, Derry, or any of the other markets they actively served. Meanwhile competitors had separate landing pages per city — and Google was rewarding them for it in the map pack.
The problem wasn't the brand, the trucks, or the team. It was that Google couldn't tell the search "junk removal Manchester NH" was Drouco's specialty too. There was no page to rank. And Jacob's #1 problem wasn't a marketing problem — it was a math problem. He had real trucks, real reviews, real capacity for those calls. Every missed search was a job that went to a smaller, sloppier competitor.
What we builtWe took the existing Duda template and turned it into a programmatic-SEO machine. Every combination of city and service got its own dedicated landing page — built from a data-driven template, not hand-coded one by one. (This pattern was so successful here that we now use it as the LaFontaine standard for any multi-city service operator.)
We kept Drouco on Duda for ease of ongoing edits — Jacob's team isn't going to learn React, and they shouldn't have to. But we pushed Duda to its limits with custom Sheets-bindings, schema injection scripts, and the wave-publish pattern that avoided Duda's duplicate-content trap. The result: Jacob's team can still edit content in the Duda WYSIWYG, but the SEO foundation underneath is rocket fuel.
The cost of this approach is one of the lowest-overhead programmatic-SEO setups in the trades — no headless CMS, no separate build pipeline, no developer needed for content changes. Just an injected layer that gives the site capabilities Duda doesn't natively ship.
Why it works for DroucoThe reason this works isn't just "more pages = more rankings." It's that each page is its own complete answer to a specific local search.
We will audit your current setup, show you where leads are leaking, and tell you what we would build first. Zero pressure.Book your free 30-minute strategy call.
