The 14-day build

From contract to launch — in two weeks.

DAY 1

Kickoff

→ 60-minute strategy call with you (and any partners on your side)
→ Audit of your current site, GBP, ad accounts, CRM
→ Service area mapping + ICP confirmation
→ Agreement signed, payment method on file
→ Welcome packet with logins + Slack channel

DAYS 2-3

Discovery

→ Brand voice intake (homeowner-facing vs B2B vs insurance-fluent)
→ Service taxonomy locked (every service × every city)
→ Existing asset audit (photos, testimonials, license #s, certifications)
→ CRM + tracking architecture finalized
→ AI receptionist script + intake questions drafted

DAYS 4-7

Build

→ Site architecture + programmatic city × service pages generated
→ Schema markup baked in (Organization, Service, LocalBusiness, FAQ, BreadcrumbList)
→ GoHighLevel pipelines configured (Inquiry → Qualified → Booked → Closed)
→ AI receptionist voice trained on your scripts
→ Email + SMS nurture sequences built (missed-call text-back, follow-up, review request)

DAYS 8-10

Wire

→ Phone number ported / second line provisioned for AI receptionist
→ Forms wired to CRM (real-time webhook)
→ GA4 + Search Console + Microsoft Clarity confirmed firing
→ Calendly / GHL booking calendar connected to AI receptionist
→ Paid ad accounts created (Google + Meta + LSA application started)

DAYS 11-13

Test

→ End-to-end test calls (you call the AI, we call the AI, an outside tester calls)
→ Form submissions verified end-to-end (form → CRM → notification → calendar)
→ Tracking validated (every CTA fires, every form converts, every call attributes)
→ AI receptionist tuned based on your team's call recordings
→ Internal team training (how to use the CRM, how to interpret reports)

DAY 14 — LAUNCH

You're live.

→ Site goes live on your domain (HTTPS, sitemap, robots.txt, all schema validated)
→ AI receptionist takes its first real call
→ Sitemap submitted to Google + Bing
→ GBP optimization kicks off (citation building, weekly posts queued)
→ Paid ads live (if Growth or Scale tier)
→ Reporting dashboard URL sent to you

What happens after launch

The 90-day roadmap — measurable at every checkpoint.

30d

30 days — Baseline

By day 30: paid ad campaigns are optimizing (CPC dropping, CTR rising). AI receptionist has handled 100+ calls. CRM has 50-300 leads in pipeline. First batch of automated review requests sent. GBP weekly posts live. First measurable lead-volume report delivered.

60d

60 days — Optimization

By day 60: organic rankings starting to move (long-tail keywords first, head terms next). Paid CPL dropped 15-30% from launch. AI receptionist tuned — fewer escalations to human. Review velocity steady. Nurture sequences converting cold leads. First case study data captured.

90d

90 days — Compounding

By day 90: map-pack rankings live in most cities. Organic traffic 2-5x launch. Paid efficiency at target. CRM full of warm + hot leads. Automated review pipeline has 20+ new Google reviews. Renewal decision lands on this checkpoint — and the math has to make sense.

After 90 days

The ongoing rhythm.

Weekly

Reporting + tuning

Lead volume, source attribution, call recordings reviewed, AI receptionist tuned, ads optimized, GBP posts published.

Monthly

Strategy + expansion

Performance review call, new city/service pages added, new ad campaigns tested, nurture sequences updated.

Quarterly

Roadmap + scaling

Big-picture strategy session, expansion to adjacent markets, new service line launches, technology stack reviews.

Why this process works

Most agencies front-load planning. We front-load shipping.

The traditional agency model is broken because it takes 60-90 days to launch anything. By the time the site is live, the contract is half-spent and the client is frustrated. We flipped that model: ship the working system in 14 days, then spend the next 60-90 days optimizing based on real data — not assumptions.

This works because every layer of what we build is template-driven (programmatic pages, GHL snapshots, AI receptionist scripts) — so we're not reinventing the wheel for each client. We customize what matters (your voice, your services, your service area, your intake questions) and use proven infrastructure for everything else.

The result: Day 1 onboarding to Day 14 launch to Day 90 measurable results. No "we'll get back to you next week." No surprise hours billing. No 12-month contract trap.

Ready to start the 14-day clock?

Book the kickoff call.

30-minute strategy call. If we're a fit, we send you the agreement, Day 1 starts whenever you sign, and we're live in 2 weeks.

Book Free Strategy Call →

Contract signed Monday. AI receptionist live by month's end.