Section 2
Where customers opt in to receive SMS
Customers and prospects opt in to receive SMS messages from LaFontaine Partners exclusively through web forms on our website. There are no purchased lists, no third-party data brokers, and no opt-ins collected outside the documented flows below.
Section 3
Opt-in form — exactly as it appears to customers
This is the exact form a prospect sees when submitting an inquiry on our contact page. The SMS opt-in checkbox is unchecked by default and is not required to submit the form. Consent for SMS is collected separately and only when the checkbox is explicitly ticked.
Section 4
Exact consent language (verbatim)
Consent disclosure shown on form
By checking this box and providing my phone number, I agree to receive recurring SMS text messages from LaFontaine Partners at the phone number provided, including marketing messages, appointment reminders, and follow-ups related to my inquiry. Consent is not a condition of purchase or service. Message frequency varies (typically 1-4 messages per month). Message and data rates may apply. Reply HELP for help or STOP to cancel at any time. View our Privacy Policy and Terms of Service.
The SMS opt-in checkbox is:
- ✓ Unchecked by default
- ✓ Optional — not required to submit the form or to do business with LaFontaine Partners
- ✓ Separate from the form's submission button (must be ticked explicitly)
- ✓ Clearly labeled with sender identity (LaFontaine Partners), message types, frequency, cost disclosure, HELP/STOP, and links to Privacy Policy + Terms of Service
Section 5
Types of SMS messages sent
- Marketing & promotional: Occasional updates on new services, case studies, blog posts, and limited-time offers (typically 1-2 per month).
- Transactional: Appointment confirmations, reminders, and rescheduling for strategy calls and onboarding meetings.
- Follow-up & nurture: Helpful resources, audit findings, and proposals related to the prospect's original inquiry.
- Customer service: Response to inbound customer questions, work-order updates, billing notifications (active customers only).
All messages include the LaFontaine Partners brand identifier and reply-STOP instructions in the first message of any new sequence.
Section 6
Sample SMS messages
Sample 1 — Welcome / first response after opt-in
LaFontaine Partners: Hi Jane, thanks for reaching out! We received your inquiry about Sunshine Plumbing. Jacob will reach out within 1 business day. Reply STOP to opt out, HELP for help. Msg&data rates may apply.
Sample 2 — Appointment confirmation
LaFontaine Partners: Your strategy call is confirmed for Thu Jun 5 at 2:00 PM ET. Zoom link: [link]. Reply C to confirm or R to reschedule. Reply STOP to opt out.
Sample 3 — Educational follow-up (marketing)
LaFontaine Partners: New playbook just published — "How to get HVAC leads in 2026." 14-min read covering LSA, paid search, AI receptionist, & the math: [link]. Reply STOP to opt out.
Section 7
Opt-out process
Customers and prospects can opt out of SMS messages at any time by:
- Replying STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to any text message from LaFontaine Partners.
- Emailing hello@lafontainepartners.com with the subject line "SMS Opt-Out."
- Replying to any LaFontaine staff member directly requesting removal.
Opt-out requests are processed immediately in our GoHighLevel CRM. Once a contact opts out, no further SMS messages will be sent from any LaFontaine Partners campaign or sender ID. A confirmation message will be sent acknowledging the opt-out, after which no further messages will be sent.
Section 8
HELP response
Replying HELP to any LaFontaine Partners SMS message triggers the following automated response:
LaFontaine Partners: For help, email hello@lafontainepartners.com or call (833) 987-7168. Reply STOP to cancel. Msg&data rates may apply. View terms: lafontainepartners.com/terms.html
Document maintained by LaFontaine Partners · Updated 2026-05-28 · Submit verification questions to hello@lafontainepartners.com
